I'm a brand marketing and Influencer strategy leader who's spent the last decade building work for companies like Instagram, QVC, Live Nation, Samsung, and Hanesbrands — across fashion, lifestyle, retail, Beauty, and entertainment.
My focus is the intersection where most brands struggle: connecting cultural resonance to commercial results. Strategy that actually ships. Creator programs that actually convert. Campaigns that build brand and move business.
I founded Perri Haynes Studio to bring that work to brands directly — as a senior strategic partner on projects, sprints, and fractional engagements.
Perri Haynes Studio
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Perri Haynes Studio *
Recent work
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Designed the multi-brand creator commerce architecture for Hanesbrands' $1B+ intimates portfolio — Maidenform, Bali, Playtex, and Hanes Originals — integrating strategy, operations, and commerce across five brand teams.
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Founding marketer for QVC's Gen Z video commerce app. Led go-to-market from zero, scaling to 250K+ users and 238% organic growth. Brokered partnerships with NBC, iHeartMedia, Bustle, and Paramount.
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Managed the integrated Reels partnership with Olivia Rodrigo that delivered $300M+ in earned media value and became one of the platform's defining Gen Z cultural moments.
Perri Haynes Studio
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Perri Haynes Studio *
Brand strategy and creator programs that move culture — and move business.
Perri Haynes Studio partners with consumer brands in fashion, lifestyle, retail, and entertainment to build sharper strategy, stronger creator programs, and integrated marketing that connects cultural resonance with commercial results.
Brands I've built work for: Hanesbrands · QVC · SUNE · Instagram · Live Nation · Samsung · Burberry · Armani Exchange · Essence · American Express · Redbull · Hugo Boss
Brands I've built work for: Hanesbrands · QVC · SUNE · Instagram · Live Nation · Samsung · Burberry · Armani Exchange · Essence · American Express · Redbull · Hugo Boss
Services
Senior-level strategy and operating support across creator marketing, social commerce, brand partnerships, and go-to-market planning.
Strategic Audit + Roadmap
For teams that know something is not working but need a clear outside read. Includes a diagnostic of your current creator, influencer, or go-to-market approach and a prioritized roadmap for what to fix first.
Timeline: 2 weeks
Strategy Sprint
Focused project work around a specific challenge — brand positioning, creator program buildout, integrated campaign strategy, launch planning, or social commerce priorities.
Timeline: 4–6 weeks
Fractional Creator / Influencer Lead
Embedded senior leadership across brand, creator, and growth for lean teams, transitional moments, or brands that need a Director-level operator without a full-time hire.
Minimum: 3 months
Discovery Call
A brief intro conversation to understand your goals, current challenges, and where I may be able to help.
Length: 30 minutes
Let's build something great.
Whether you're launching, scaling, or rethinking your approach — I'd love to hear what you're working on.
WORK PORTOLIO:
Sune National TV Commercial
Ran exclusively on NBC stations on YouTube TV. Directed and Produced by: Perri Haynes
Galore Magazine “Electric Youth” issue BTS
BTS from LA shoot captured by models.
Nigel Sylvester “GO - London to Paris” x Samsung
Partnership lead.
Brand integration.