I've spent the last decade building brand and creator work at companies that shaped how modern marketing actually gets done — Instagram, QVC, Live Nation, Samsung, and Hanesbrands — across fashion, lifestyle, entertainment, retail, and consumer tech.

Somewhere along the way, a pattern emerged. The brands that win right now aren't the ones with the biggest budgets or the loudest campaigns. They're the ones who figured out how to connect cultural resonance with commercial results — how to build creator programs that actually move product, how to tell brand stories that translate into business outcomes, how to integrate strategy and execution instead of letting them drift apart.

That's the work I love, and that's the work this studio does.

I started Perri Haynes Studio because consumer brands are navigating a level of complexity — creator commerce, platform fragmentation, cultural speed, integrated measurement — that most teams aren't built to handle alone. I work with brands as a senior strategic partner, whether that's a three-week audit, a focused sprint, or embedded fractional leadership.

A few things that shape how I work:

I'm an operator, not an agency. Everything I recommend, I've actually built inside brands. That's why I stay close to execution, not just strategy decks.

Culture is strategy. I came up in fashion, entertainment, and lifestyle — and I bring that instinct to everything I do. The creative pick matters. The cultural moment matters. The vibe matters.

Results are the point. I care about numbers — downloads, reach, EMV, conversion. Brand building without commercial outcomes is just aesthetics. Commercial outcomes without brand building don't last.

Outside the studio, I'm a New Yorker (by way of London, by way of D.C.), a relentless consumer of culture, and an incurable optimist about what great marketing can do when it's built on real craft.

If any of this resonates — or if you just want to talk shop — I'd love to hear from you.