I'm a brand marketing and Influencer strategy leader who's spent the last decade building work for companies like Instagram, QVC, Live Nation, Samsung, and Hanesbrands — across fashion, lifestyle, retail, Beauty, and entertainment.
My focus is the intersection where most brands struggle: connecting cultural resonance to commercial results. Strategy that actually ships. Creator programs that actually convert. Campaigns that build brand and move business.
I founded Perri Haynes Studio to bring that work to brands directly — as a senior strategic partner on projects, sprints, and fractional engagements.
Perri Haynes Studio
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Perri Haynes Studio *
Brand strategy and creator programs that move culture — and move business.
Perri Haynes Studio partners with consumer brands in fashion, lifestyle, retail, and entertainment to build sharper strategy, stronger creator programs, and integrated marketing that connects cultural resonance with commercial results.
Brands I've built work for: Hanesbrands · QVC · SUNE · Instagram · Live Nation · Samsung · Burberry · Armani Exchange · Essence · American Express · Redbull · Hugo Boss
Brands I've built work for: Hanesbrands · QVC · SUNE · Instagram · Live Nation · Samsung · Burberry · Armani Exchange · Essence · American Express · Redbull · Hugo Boss
Perri Haynes Studio
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Perri Haynes Studio *
Recent work
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Designed the multi-brand creator commerce architecture for Hanesbrands' $1B+ intimates portfolio — Maidenform, Bali, Playtex, and Hanes Originals — integrating strategy, operations, and commerce across five brand teams.
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Founding marketer for QVC's Gen Z video commerce app. Led go-to-market from zero, scaling to 250K+ users and 238% organic growth. Brokered partnerships with NBC, iHeartMedia, Bustle, and Paramount.
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Managed the integrated Reels partnership with Olivia Rodrigo that delivered $300M+ in earned media value and became one of the platform's defining Gen Z cultural moments.
Let's build something good.
Whether you're launching, scaling, or rethinking your approach — I'd love to hear what you're working on.
Three ways to work together
Service 1 — Strategic Audit + Roadmap A diagnostic of your current brand, creator, or go-to-market approach, with a prioritized roadmap for what to fix first. Best for teams that sense something isn't working but need an outside read to name it. 3 weeks · from $8,500
Service 2 — Strategy Sprint Focused project work to solve a specific challenge: a brand positioning refresh, a creator program buildout, a launch GTM, or an integrated campaign strategy. Fixed scope, fixed price, senior-level leadership start to finish. 6–10 weeks · from $25,000
Service 3 — Fractional Leadership Senior marketing leadership embedded in your team — across brand, creator, and growth. For lean teams, transitional moments, or brands who need a director-level operator without the full-time hire. 3-month minimum · from $15,000/mo
WORK PORTOLIO:
Sune National TV Commercial
Ran exclusively on NBC stations on YouTube TV. Directed and Produced by: Perri Haynes
Galore Magazine “Electric Youth” issue BTS
BTS from LA shoot captured by models.
Nigel Sylvester “GO - London to Paris” x Samsung
Partnership lead.
Brand integration.